I have had a long career as a graphic designer, Art Director, Creative Director, and business owner. My work includes identity systems, advertising, corporate communications, exhibitry, and web development. Each area of expertise is represented by a domain in my portfolio, greaterthanhtml, thebrandassetnet or signagedesignage.
I am often asked if I “did this”? If I didn’t do something you see here, I give credit to whoever “did.” If I worked as a subcontractor I say that as well.
Identity: brandasset.net is the domain in my portfolio where I offer Corporate Identity design and development, and Brand Asset Management web applications.
Corporate Communications: greaterthanhtml.com is the domain in my portfolio where I offer Corporate Communications and other advertising services.
Exhibitry: signagedesignage.com is the domain in my portfolio where I offer exhibitry and signage design services. I haven’t written a responsive CSS so this domain is best viewed on your laptop or larger device.
Logo design, brand consulting, naming, positioning statement for Passionheart Enterprises.
Logo design, brand consulting, naming for broccolibrand.com.
Logo design, brand consulting, naming for The Cocoa Pod.
Logo design, brand consulting, naming for NodeGreen.
Logo design, brand consulting, naming for e4edmonton.
Logo design, brand consulting, naming for bigmouth.
Logo design, brand consulting, naming, positioning statement for Rogue Agent.
Logo design, brand consulting, naming for The Brand Asset Net.
Logo design, brand consulting, naming for Foots Ease.
Art direction, design and production of corporate identity, social networking, web development, and branded content.
Art direction, design and production of English and Bilingual 32 to 64 page catalogue with logo imprints for downline distributors. Philipp Martin-Morice photography.
Design and production of corporate communications materials. Photography by Derek Norris.
Design and production of 32 to 64 page magazine including redesign of magazine logo and application to web portal; magazine format and typography; advertising layouts; cover illustrations or photographs (except editorial and advertising photography above). The budget and deadlines were always extremely limited. This branding project also included the installation and development of the web portal, aboriginaltimes.com.
The most pressing design problem is not to make any messaging to Aboriginal People look like it is expensive. It is considered a waste of money to pay for “fancy design and printing” when there is no drinking water on many Reserves.
Layout of in-store signage.
The First Nations Employment Centre and First Nations Employment Society operate in downtown Vancouver and serve Lower Mainland First Nations individuals with employment services and initiatives.
Poster for “International Internship” student exchange program, poster for “Spirit of the Squirrel” Career Club; poster for “Gift of the Goose” Career Club; poster for Aboriginal Film and Acting Program and poster for Self-Employment Assistance Program.
Norman Fournier, Creative Director, Executive Producer; Courtenay Webber, Art Director; Karen Refern Photographics, photographer.
Full page FSI for Scott Paper coupon.
Full page magazine ad for Microsoft Canada anti-piracy awareness.
Full page newspaper ad for the New Home Warranty Program members. Copy by the late Joan Green. Typesetting by Pola Graphics.
This ad was used as a support for Capilano College’s campaign to acquire university status. It uses a satellite photo to illustrate the wide geographic area that Cap College was serving.
There were matching street banners produced to leverage the awareness garnered by the postcard campaign.
Photography by Tom Walker.
Copywriting by Dick Paetzke. Photography by Redfern Photographics.
Double half page double truck magazine advertising for Andersons Group of Restaurants wedding parties.
Series of filler ads for The Nature Trust. These ads have been running for a number of years in The Vancouver Sun and Province.
Full page ad in IMPACT Magazine to promote the Health Club Feature to Calgary health clubs and facilities.
Full page ad in IMPACT Magazine to promote the Race Source Guide Feature to Calgary health clubs and facilities.
Full page magazine ad pro-bono to promote awareness of National Aboriginal Day events on June 21.
Newspaper advertising for False Creek condominium development Seawalk.
Scientific Advertising in action. Full page magazine ad for MJB Coffee to promote a discount coupon.
Photography by Ken Meyer. Copy by Roger Kibble.
Newspaper slugs for co-op advertising program for AMC Jeep Renault dealers in B.C.
Copy by Roger Kibble. Photography by Delores Baswick.
Design and production of corporate communications materials.
Le Social Restobar and Grill is housed in a Montreal heritage mansion.
Art direction and production of magazine advertising.
CREO Products optical tape recorder was the first entry into the terabyte storage category, at a time when floppy discs were available in 5.5" or 2.25" sizes holding 800k of data.
Double truck FSI for Scott Paper to promote the Scott Tournament of Hearts Canadian Womens' Curling Championships.
The campaign also comprised as Full Page FSI and each creative was completed in English and French.
Voice-over a composited 3-D animation to introduce a web portal.
Branded content for sharing on social networks as a way to drive visitors to the e4edmonton website.
Branded content that demonstrates how Passionheart creates a wrist corsage.
Voice on camera. Creative Commons music by Advent Chamber Orchestra, “Eine Kleine Nachtmusic” by Mozart.
Branded content for sharing on the social networks as a way to drive visitors to the Passionheart website.
Running the film backwards. Going from distressed B&W to colour. Simple in-camera effects provide the unexpected. There are many of these kinds of inexpensive ideas created by early filmmakers as a way to get the shot before CGI.
Music video using family archive images transferred from 8mm to .mov format.
Archive images are engaging, unique, and memorable. They are also not available for download from Creative Commons.
One camera, one take filtered in After Effects. An inexpensive way for a band to complete a music video.
Creative boutique offers design and publicity for independent musicians and bands.
rogueagent.ca is targeted at independent musicians looking to promote their recordings.
roguegent.ca offers branding, advertising, publicity and video development creative and production.
Brand consulting, design, and management.
The Brand Asset Net offers digital asset management using Zope/Plone.
Plone is a mature open-source project that enables web application development to support digital asset versioning, user-generated content, membership and strong security.
The Halcyon Core is a metal duo currently performing in the Vancouver, B.C. area.
Public opinion campaign used newsprint and web in tandem to sway public support for Pharmacists in their government negotiations.
Pro-bono website to promote events planned for National Aboriginal Day.
The photography and graphics promote June 21. Some of the graphic design is a modification of the date in typographic form and symbolically with the delta-shaped arrangement of 3-d dots in a rows of 6, 2 and 1 dot.
Pro-bono website to promote events planned for National Aboriginal Day.
Archive and user-submitted portraits of Canadian Aboriginal persons to communicate the idea that the disenfranchised Indians of Canada are human beings by focusing on their faces in order to illustrate their humanity.
Some of the portraits show happiness, other dignity and still others great sorrow.
Plone portal and workflow programming for bi-monthly publication
Unfortunately, this portal was never deployed in the manner in which it was designed, for stringers to be able to submit articles to the publication from remote locations and have them developed wiki-style on the web.
The text of the articles once approved for publishing, would also be easy to use in the publication's camera-ready art which at the time was produced in Quark XPress.
Webportal to promote economic development in Edmonton.
e4edmonton.com is a community portal that encourages Edmonton entrepreneurs to promote their enterprises on the domain.
Visitors are allowed to compile webpages that highlight their business, event or news to the population of Edmonton, as long as their business or category starts with the letter "e".
Plone portal allows site owner to edit content without the help of a web master or knowledge of html.
On-line info on Lions Gate Bridge upgrade RFEI and RFP.
Plone portal for the general public to post information of events planned for the FIFA-U20 tournament in Canada during June and July 2007.
Web brochure. Client didn't like orange. Went for blue instead.
Web brochure for the Scott Tournament of Hearts in English and French.
Plone portal for rock and roll band fan website.
thecocdoapod.ca originally featured a complete shopping cart of Bernard Callebaut Chocolates, Gift Baskets, seasonal specialty items like Easter Bunny or Santa Claus moulds, baking items and uses Paypal for a transaction server.
Web brochure promoting interactive contest to students.
Web portal presenting First Nations news.
e-commerce site for on-line chocolate store.
Why use html and css? Accessibility. User controlled experience. This site is displayed in the same size window with the type at various sizes. This is one of the main benefits of css, the user can control how the web page displays.
This user-based control of how the design plays is more important than having the type at a certain size or other design considerations that cripple a web user experience, for example when the text is too small for legibility, the window does not fit in the users' browser configuration, or the user has to scroll to get the message.
The Plone Content Management System allows greaterthanhmtl to program rich interactive websites that feature security, membership, user-created content, search, internationalization, integrated calendar, news and event, workflow and automated messaging for portal members.
tenplaters.com promotes a recording by Ten Platers, and features streaming mp3 files of the band’s latest record, “Agent Orange.” This allows users to hear the music but not save the files. Purchase is through Paypal and iTunes.